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Will the "Blue Planet" effect work for Palm Oil?

I've been surprised this week by the number of people in my social media network who have shared Iceland's "banned" Christmas ad - many of whom I have never known to support any other environmental issue. The "Blue Planet" effect which catapulted single-use plastic to the top of the mainstream agenda seems to be at play again, this time on palm oil. The animated film is estimated to have received in excess of 30 million views across multiple social media platforms. Iceland has certainly taken a bold stance on palm oil, which it has promised to remove from own-brand promises by the end of 2018, and whatever the true background to this ad (which I recognise from a previous Greenpeace campaign)

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